Wearatec | Smart technology devices for luxury watch straps
Cohort collaborated with Relevance to create an unconventional brand for this disruptive wearable technology company.
Luxury branding
Logo, messaging, UI/UX
Cohort’ Creative Director worked closely with Relevance to understand their detailed audience profiling which delivered a very clear creative strategy for this new brand. Harnessing the data from the audience profiling, we were able to understand the messaging preferences of this unique data set to develop highly targeted creative messaging.
Designing a logo for a luxury watch smart tech brand
Wearatec offered a unique creative brief—to combine smart technology with luxury for their wearable technology. Nestled neatly within the strap of a luxury watch, Wearatec’s technology is the first of its kind. Using aerospace materials it is small and incredible mighty.
The deconstructed serif font is combined with modern tech typography to blend the visual of luxury and data. We developed a logo that would work well when engraved on a smart device, with a distinctive, instantly recognisable, stand-alone emblem.
Horology & technology—elegance in science
UI/UX design
Our UI/UX work was a very involved and detailed process to map the user journey per persona. There is a B2C and a B2B journey on the website as well as an online shop.
We worked with Relevance’s CRM expert team to map the journey and tracking whilst our UI/UX experts completed the page designs and animation to tell Wearatec’s story with individuality and confidence.
