Pirajean Lees | Interior Architects
Pirajean Lees is an award-winning narrative Interior Architecture and furniture design studio in Chelsea, London. Cohort is collaborating with Pirajean Lees to amplify the studio’s brand and digital presence as the narrative designers for prime and super-prime residential and hospitality projects worldwide. You can catch up on the background and find out more about the studio and what makes them so special in our news piece about Pirajean Lees.
Narrative design
—the soul of originality.
As narrative designers, Pirajean Lees have a distinctly unique approach to creating spaces. The results are deeply authentic and richly immersive spaces. No two projects are the same, yet each have a timeless quality achieved by their approach to narrative design. Knowing that the term ‘narrative’ is often used lightly within the industry, Pirajean Lees are opening the doors to their studio and ways of working to show how the narrative is pivotal to the way they create soul and true originality within the spaces they design.
Telling the story.
Cohort has restructured Pirajean Lees’ website. The refined brand position is now the top-line message. A refined user journey segments residential and hospitality clients. A content strategy will bring to life Pirajean Lees’ unique way of thinking and ways of working. We’re working closely with the PR team to pull back the curtain and connect James Lees and Clemence Pirajean to a broader digital audience.
The empty corner.
‘The Empty Corner’ is a new editorial section of the Pirajean Lees website. Here is where we will show stories from a rich network of creatives and investors whilst Pirajean Lee’s team work on eclectic projects across the world. The Empty Corner invites newsletter subscription to grow a database of engaged audiences. An active calendar of fascinating and unique content will be released in coming months.
“There is nothing we love more than an empty corner. Here is where we really get to work to fill every space with a thoughtful design note that weaves the narrative into the fabric of a building.”
Cohort are working with PR and journalists on a long-term content strategy that also encompasses social media channels Instagram and Linkedin. We will be giving the co-founders a voice and amplifying it on their channels. Cohort will be creating, curating, and scheduling content that resonates with and grows their audiences.
Pirajean Lees
Social media strategy
Happenings
Brand activation events
Happenings at Pirajean Lees
The first ‘Happening’, marked the beginning of a series of intimate invitation-only events at the Chelsea studio, bringing together creative leaders and industry experts for insightful debates and open discussion. The launch event comprised a comprehensive digital marketing campaign to broaden Pirajean Lees’ reach. The event video can be streamed on Pirajean Lees’ website here.
Brand photography & event coverage.
A one day shoot in the studio has delivered team photography, brand photography and several months of social media visuals to support editorial campaign ‘Inside the Studio’.
During the Happening professional video and photography teams ensured that every moment was captured with precision. This encompassed the production of a complete video recording of the panel talk, delivered that night for launch on the website. We’ve captured every insightful moment and key exchange between the speakers as well as candid guest interactions.
Pirajean Lees
Brand photography
"Pirajean Lees are artists who are following an authentic calling—to create uncompromising designs that they believe in, deep narratives that connect with and leave a lasting impression on the world. I would define their work as the epitome of quiet luxury. An understated, glorious manifestation of authentic craftsmanship with deep thought in every detail."
Frances Martin-Isaacs, Creative Director, Cohort.
