BBH Life | Branding & website for international UHNW home designers.
Cohort has been working closely with our friends at Relevance once more to create power and beauty within the UHNWI digital space. BBH Life designs and builds one-of-a-kind homes that lay the foundations for luxuriously fulfilling living. BBH Life’s services stretch well beyond bricks and mortar. This husband and wife-led team forges close relationships with clients to deeply understand and adapt to the nuances of their multi-cultural, unique lifestyles to design and build future-proof investment properties that work on every level.
It’s not easy for an established company to rebrand. We find that business owners are naturally very attached to their logos, no matter how out-dated the logo may be. And, this pays testament to the power of branding; the comfort, recognition and indeed nostalgia that can by derived from a simple graphic – a logo. In the case of BBH Life who had named their company after the first beach house that they ever designed, the attachment was strong.
Following several drafts, directions and rationals, this final selected logo became a clear winner. Now that the new BBH Life logo is in place, we’re sure you will agree that it is a strong and contemporary icon that creates impact across all channels and has given the company a new visual cornerstone and ethos.
UI/UX design for an international Architecture and design company.
This website exemplifies the power of portfolio. ‘The work’ sells. And although this website is a visual treat of beautifully considered and unique high-end projects, the power of this website goes much deeper that the ordinary user will realise. Our UI/UX team alongside SEO and CRM champions at Relevance devised a very clear funnel and strategy to harness levels of intent of visitors and lead them towards compelling and engaging information and ultimately conversion.
In other words, the website looks like an innocent portfolio website, yet it is gently honing in on a visitor’s niche interest and providing very relevant information at every stage of their journey through the website towards the ultimate goal of reaching out to BBH Life’s team via a contact form.
The contact forms are connected to a Hubspot CRM (a ‘customer relationship management’ platform) which tracks and saves user actions, details and enquiries.
A gorgeous portfolio website; beautiful, yet powerful, it gently hones in on a visitor’s niche interest, providing very relevant information at every stage of their journey towards conversion.
Brand Guidelines including social media templates
We have written an authentic brand story which positions the services of BBH Life with a distinctive tone of voice. The brand guidelines also contain all visual elements and rules for social media content creation to ensure a cohesive brand across all touch points.
The results are a strong new brand; a brand that proudly represents the company owners’ ethos and work. The brand relaunch has been a catalyst for growth across international markets.
“Our goal is to build assets that stand the test of time and grow in value. We create head-turners for all the right reasons. Everybody can see themselves living in a BBH Life home.”
Jamie Brooks, Founder
