Strategic social media campaigns & social media account management

We research the brand’s audience and define pillars of communication to ensure that the social media marketing plan contains content to engage all customer personas. Photography and video in portrait format is essential to activate stories and reels to compliment posts.

On instagram, audiences expect a quick hit of information, a short text supporting and connecting the image or video, relevant hash tags and mentions. Writing engaging and short form copy in the right tone is an important skill that our copy writers are well versed in.

An effective social media campaign requires a considered approach to gain the trust and following of an authentic audience. High quality graphics, photography, video and content work together to engage and grow followings. Responding to comments and audience management is the consideration stage of the funnel, and one step closer to converting your audience to become customers and loyal advocates of the brand.