Website holding page design
A website holding page is a useful tool to generate interest, engage and register potential clients’ details so that you are ready with a contact list once your company is ready to fully launch.
As soon as the brand and the value proposition are ready, we recommend that you start generating awareness and interaction with the brand.
Any smart entrepreneur or marketeer will tell you that the sooner you can start generating interest in your company’s products or services, the sooner you can start selling. It can take months to design and build the perfect digital platform as well as budget to do so.
A website holding page is a single website page that summarises a company as an introduction to its services, ideally built as an interim measure, to ensure that a minimum viable digital presence is live while the main digital space is being developed.
Pre-launch awareness campaigns will drive traffic to the holding page
As part of our creative brand marketing strategy we always recommend that clients begin the awareness stage of the funnel with a social media campaign. Social platforms generate awareness and drive traffic to the website.
A website holding page is not a long-term solution for any company with a digital marketing strategy as a website needs multiple pages in order to optimise it for targeted marketing which requires niche landing pages and content-rich pages.
Converting users to contacts
A website holding page should feature an enquiry form or a form to sign-up for news and alerts, ideally both, so that potential customers can get in touch and have given their permission to receive marketing to stay informed of this developments of the new company or product.
How much will a website holding page cost?
A website holding page design and build can be as simple as a logo, CTA (call-to-action) and a form to complete. The page can provide a more comprehensive summary of services if that content is ready to take to market.
Designing, building, setting up the hosting, migrating, testing and creating a page that responds to all devices is still a considerable job for a website design and dev team and therefore can come to a week+ of work overall. Hence, although considerably cheaper than a a full website, it still comes with a cost.
We do believe that this cost of £1000 – £5,000 is worth it in order to start marketing and generating leads.
To find out more about our website holding page design and build services in London, contact our design studio based in Battersea Power station, there’s a form for website holding page design enquiries further down the page.
9am – 5pm, Monday- Friday
Call: +44 (0) 7815 777 286
Make an appointment to visit us at our studio in Battersea Power Station.