We're working with Seniac, to launch the world's first clienteling agency.
What is clienteling? We have spent the last month getting to know the Founder of the first clienteling agency, Ines Cointement. We now understand what clienteling is and why it is becoming the buzz word within luxury sales strategies.
"In a digital world, I believe clienteling is the ultimate competitive advantage for luxury and premium brands. When done well, it creates emotions that customers can’t find anywhere else.
This is why I created Seniac: the first full-service clienteling agency dedicated to helping brands turn one-to-one customer interactions into growth opportunities."
Ines Cointement, Founder
Personalised brand activation helps businesses reconnect with their clients.
Clienteling is reintroducing personalised customer service techniques. It is a way for individual team members within companies to connect on a deeper, and therefore meaningful level with clients. It is a step away from more automated, blanket approaches which target segments, towards looking after customers on a personal level. Every personal interaction is guided by the company and tracked by its CRM.
Clienteling focuses on keeping customers engaged through one-to-one relationships with tailored, personal interactions. When implemented correctly it can grow long-term loyalty from customers, repeat purchases and even a higher propensity to spend as clients feel valued. In return, brand advocacy is a long-term benefit of clienteling done well.
Seniac unlocks the full revenue potential of their customer base. From strategy and tools to training and execution, Seniac is on a mission to ensure that customer-facing teams can proactively engage customers in authentically personalised ways.
“Working with Cohort was honestly one of the best decisions I made. From day one, the brand designers somehow managed to get what I wanted (even when I didn’t really know how to explain it). The UI/UX designers went way beyond what I expected and it shows in every detail of the website. Cohort understands luxury deeply, holding themselves to incredibly high standards, they are super reactive and professional.
If you are a brand that cares about excellence and wants to build something exceptional, you will be in very good hands with Cohort.”
Ines Cointement, Founder and CEO
