Website design and build for handcrafted estate fencing.
The Dorset Farm, Estate Fencing is a new company that consolidates decades of fencing expertise by Richard Puzey. His workshop in SW England houses a team of passionate and dedicated craftsmen who can produce handmade fences at scale. The ingenuity of these fences is that they can be installed without the need for welding on location and therefore are easy for clients to use, and move.
Our brief was to simplify the online experience and order process for customers. Cohort built a lead-generation website for The Dorset Farm, Estate Fencing.
The Dorset Farm, Estate Fencing has delivered their innovative fencing solution to prestigious clients such as The Newt, Somerset.
Cohort worked closely with The Dorset Farm, Estate Fencing’s founders. The results are a bespoke website design and build that takes every user persona on a journey towards enquiry and ordering.
A large, sticky ‘order’ button gives users with high intent a clear call to action — this is where to place an online order enquiry. This is a more detailed form where users are asked to select and detail their requirements.
Reinforcement pages are designed to help customers get the information that they need about products on their journey towards ordering.
News and FAQ pages provide potential customers with important information whilst also providing search engines with vital content to aid authority and referencing.
An engaging visual, a functional architecture.
Cohort’s team created the brand, logo and visual identity for The Dorset Farm Estate Fencing. This contemporary country feel represents a new generation of English countryside talent.
An instagram gallery feeds into the gallery page in order to streamline marketing activities for the team. SEO will of course be fundamental for The Dorset Farm, Estate Fencing. The website is optimised and submitted to search engines, ready for digital marketing campaigns.
Cohort have put the systems in place to enhance The Dorset Farm, Estate Fencing’s online visibility so that the business owners can focus on what they love and do best… Crafting innovative, robust, and rather beautiful estate fencing.
“Working with Frances over the past decade has been an absolute game-changer for our businesses. They’ve helped us create four stunning brands and websites that perfectly capture our vision and elevate our presence in competitive markets. The team’s creativity, attention to detail, and ability to understand and translate our ideas into reality are second to none. Each project has been a seamless and enjoyable experience, and the results have always exceeded our expectations. I look forward to the next project with Cohort.”
Laura Audley, Owner