Pirajean Lees Reach 10k Followers
Cohort have been working on social media strategy and content for Pirajean Lees, a creative Interior Architecture studio in Chelsea, London. We’re creating content that their audiences want to engage with. Their following on Instagram is growing.
Specialists in luxury residential and high end hospitality creative design, their target audience is UHNW+ and B2B restauranteurs, hoteliers, members’ clubs and investors. We’ve achieved 10k authentically engaged followers in 2 months, an increase of over 100%.
A creative content strategy and a compelling story increase engagement and results
The wonderful thing about working with this talented collection of creative minds is the endless availability of inspiring and unique material. Our social media strategy includes an involved content strategy, photography, videography, copy writing to document the fascinating day-to-day and ‘Happenings’ (events) that take place at this soulful studio.
How we grow followers on Instagram
Pirajean Lees allowed us enough leeway to study the market and the opportunity to experiment. Just enough to see what resonates and what does not, without blowing budget. We have refined our process, creating curated content and supercharging it to generate a consistent flow of authentic new followers. For Pirajean Lees, this is approximately 150 new followers each day, with slightly more at the weekend.
10k followers is an important milestone on Instagram. Pirajean Lees are now a micro-influencer. Instagram has opened up a new toolkit and will promote Pirajean Lees’ content
A founder-led studio and brand, we’ve taken our cameras behind the scenes of the studio to tell Pirajean Lee’s unique story and explain their USPs to potential clients and press. We’ve hosted events, worked with journalists to publish them and collaborated with PR to embed a successful strategy.
If you would like to know how we increase audiences and followers on Instagram, please contact our social media team. We’d love to hear from you.
“Working behind the scenes of such a prolific design studio has been a privilege. Pirajean Lees have let us into their magical world of creativity and artisanship. In return, we have published their stories with respect and authenticity. The results are an engaged audience, enriched by this rare and original content.”
Frances Martin-Isaacs, Creative Director