This Is It | Power Catamaran Launch
A one-of-a-kind opportunity to brand a one-of-a-kind super yacht… This Is It.
Only one month before the Monaco Yacht Show, This Is It’s representatives asked Relevance (digital marketing agency, Monaco) if we could launch their digital presence from zero. Challenge accepted.
The creative began with the definition of a value proposition for 43.5m power catamaran – This Is It – a one-of-a-kind super yacht.
The written story distills the technologically-advanced engineering and luxurious design with an emphasis on experiential lifestyle, whilst the graphic design of the super yacht’s website aligns with the design ethos of the interiors, creating an elegant and homogenous visual identity for the yacht.
The big reveal: A single-page website
The single page website would be the yacht’s only digital presence on launch. The website is designed to take yacht brokers, potential charter guests and press on a voyage of discovery.
Landing on the page, large CGIs engage the super yacht website’s visitors, short specifications lead visitors to a full screen gallery – a priority for the never-seen-before power catamaran. Deck plans and long specifications lead the visitor towards greater depth of knowledge. The clear hierarchy of information leads visitors to the enquiry form at the end of the funnel, where a user can become a contact by completing the form.
Floating social media icons and contact capsules follow the user down the page making it easy to follow and enquire at any point during the user journey.
A new dimension of superyacht design on board the world’s most futuristic luxury catamaran.
Social Media campaign
During the Monaco Yacht Show, Relevance invited press and influencers on board to maximise audience and reach on social media channels and traditional media. Optimised and branded social media channels were populated with branded interviews and content from the Monaco Yacht Show. A curated Instagram channel revealed daily insights form the power catamaran launch and events including interviews from the designers and engineers.
Channel engagement went from zero to 2000+ followers in the space of three days.
